Press release

TiVo Steals the Show and Takes Home an EMMY

TiVo Apologizes to Fans of Ralph Waldo Emerson

After nearly a decade of the television industry taking a hands-off approach to the entire category of Digital Video Recording pioneered by TiVo, the company received major recognition at last night's EMMYs telecast for revolutionizing the television landscape and changing the way America watches television. Reviewing the long list of winners and losers, the outcome is clear: TiVo came out on top. A powerful testament to its impact and staying power, TiVo garnered more accolades and airtime than many of Hollywood's most famous faces at last night's ceremony.

First Conan O'Brien's opening musical routine featured TiVo, when he declared that because of "TiVo," "all of TV is changing, and we have to change with it." TiVo also had a second star turn in the spotlight in the middle of the broadcast when Conan O'Brien paid comic homage to TiVo, by speeding wordlessly through his impassioned reading of the words of the great American writer, Ralph Waldo Emerson, as if powered by the fast-forward feature of a TiVo DVR,.

Tom Rogers, CEO of TiVo said, "In the tradition of EMMYs acceptance speeches, I would like to thank Conan O'Brien and the Academy for their refreshing candor, acknowledging the hard work and innovation of our engineers for inventing the DVR and transforming America's living rooms.

"I would also like to offer our apologies to viewers across America who were hoping to hear the words of beloved American icon Ralph Waldo Emerson. So, for all of the Emerson fans across America, I'd like to take this opportunity to share a couple of inspiring quotes from the man himself -- mottos which we live by here at TiVo:

"Hitch your wagon to a star"

"Nothing great was ever achieved without enthusiasm"

Those who would enjoy a fuller reading of Emerson's works should contact TiVo.

Rounding out its EMMYs winning streak, TiVo was the one-and-only DVR to be recognized with a 2006 Emmy Award for outstanding achievement in enhanced television programming at the Creative Arts Emmy Awards.

About TiVo
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.®" The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, Season Pass, WishList, Series2, TiVoToGo, 'TiVo, TV your way.' and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries in the United States and other jurisdictions. © 2006 TiVo Inc. All rights reserved.