Press release

10/04/2007

TIVO’S SEASON PASS™ TALLIES REVEAL ONLY TWO FALL PREMIERE SHOWS MAKE THE TOP 50

Private Practice and Bionic Woman Prevail Among Fall Premiere Competition

Only One New Show Cracked the Top 50 Last Year

ALVISO, Calif. — October 4, 2007 — As the new fall television programming commences, TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), reports that Private Practice and Bionic Woman were the only two premiere shows that penetrated TiVo’s Top 50 Season Passes, ranking at #18 and #43 respectively.

TiVo’s Season Pass™ feature allows subscribers to regularly record their favorite shows each time the program airs regardless of the time, while automatically skipping repeats and without the use of tapes or timers.

“Premiere week’s TiVo Season Pass results serve as an indication of early marketing success and buzz generation, as well as the public’s overall appetite for these shows,” said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement.  “Although subscriber behavior habitually begins slowly – some are slow to add a new show to Season Pass and may sample it for a few weeks before making that commitment – Private Practice and Bionic Woman, two highly anticipated shows, opened with high expectations from a confident audience.”

According to Mr. Juenger, these initial rankings are not a harbinger of a program’s ultimate success and noted that last year, the highest ranked new program on the Season Pass list was Studio 60 until it was overtaken mid-season by Heroes (which went on to crack the Top 10 and currently sits at #6).

Top 10 Season Passes & Season Premieres [1]

2007                                                         2006

Rank			Rank
1	Grey's Anatomy		1	Grey's Anatomy
2	Desperate Housewives		2	Desperate Housewives
3	House		3	CSI: Crime Scene Investigation
4	Lost		4	Lost
5	CSI: Crime Scene Investigation		5	House
6	Heroes		6	Survivor: Cook Islands
7	American Idol		7	American Idol
8	24		8	24
9	The Office		9	Oprah
10	CSI: Miami		10	CSI: Miami
--			--
18	Private Practice		12	Studio 60 on the Sunset Strip
43	Bionic Woman		64	Jericho
54	Journeyman		72	Shark
55	Dirty Sexy Money		79	Six Degrees
65	Back to You		80	Men in Trees
70	Cane		84	Kidnapped
75	Chuck		85	Heroes
76	The War		99	The New Adventures of Old Christine
89	Kid Nation
95	Big Shots

 

• Top 10 are largely the same year over year, in a slightly different order.
• Note Heroes is at #6 this year after the show debuted on the list at #85 last year.
• Last year Studio 60 was #12, at the top of the new show list.
• Heroes ultimately surpassed Studio 60 as the breakout hit of the season, proving that early popularity on the Top 50 Season Pass list does not necessarily guarantee long-term success.
• Lost and American Idol, two shows that won’t air until next year, are still #4 and #7, respectively.

 

Big Risers of Premiere Week 2007                            Big Risers of Premiere Week 2006

Rank	Title	Last	+/-		Rank	Title	Last	+/-
18	Private Practice	70	52		12	Studio 60 on the Sunset Strip	67	+55
43	Bionic Woman	88	45		28	The Amazing Race	55	+27
55	America's Next Top Model	67	12		58	America's Next Top Model	76	+18
					61	60 Minutes	72	+11

 

Big Fallers of Premiere Week 2007                           Big Fallers of Premiere Week 2006

Rank	Title	Last	+/-		Rank	Title	Last	+/-
79	Big Brother 8	53	-26		78	Big Brother 7: All-Stars	49	-29
99	The New Adventures of Old Christine	84	-15		92	The King of Queens	73	-19
62	Studio 60 on the Sunset Strip	47	-15		88	Invasion	70	-18
66	Saving Grace	52	-14		98	Days of Our Lives	80	-18
86	Last Comic Standing	72	-14		95	The West Wing	79	-16
90	Army Wives	79	-11		100	Curb Your Enthusiasm	86	-14
96	America's Got Talent	85	-11		75	Stargate Atlantis	62	-13
100	The Riches	89	-11		93	Last Comic Standing: The Search for the	82	-11
92	Extreme Makeover: Home Edition	82	-10		69	Stargate SG-1	59	-10
78	The 4400	68	-10

 

• TiVo subscribers can add a show as a Season Pass recording anytime. This report measures the most popular Season Passes at each point in time.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass™ recordings, WishList® searches, and TiVo® KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ transfers and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.®” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

 

TiVo, Stop||Watch, Season Pass, WishList, Series2, Series3, TiVoToGo, ‘TiVo, TV your way’ and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2007 TiVo Inc. All rights reserved.