Press release

02/02/2007

TIVO SELECTS THE KAPLAN THALER GROUP TO LEAD ADVERTISING EFFORTS

ALVISO, CA — February 02 , 2007 — TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced that it has selected The Kaplan Thaler Group, Ltd., to serve as the creative resource for its advertising efforts.

"Our desire to invest in marketing to educate consumers about the clearly differentiated feature set of the TiVo service requires us to develop a broader, more sustained national consumer advertising presence in the coming year," said TiVo's Vice President of Consumer Marketing, Katie Ho. A^ "We're excited to partner with The Kaplan Thaler Group, given their strong strategic thinking, fresh ideas and their exceptional ability to capture the essence of our brand."

 

"TiVo is a cultural icon and an incredibly strong brand among American consumers," said Linda Kaplan Thaler, CEO and Chief Creative Officer ,The Kaplan Thaler Group. A^ "This is a great, strategic win for us. A^ We have the opportunity to not only work with a group of progressive and creative thinkers, but to apply our unique philosophy to get people to sit up and take notice of TiVo."

 

Financial terms of the agreement are not disclosed.