Press release
03/12/2007
TIVO TEAMS UP WITH JOHN SALLEY TO GIVE HOOP FANS THE "REEL" INSIGHT ON MARCH MADNESS
John Salley Invites Hoop Fans to Share Movies that Celebrate, Inspire and Embody the Spirit of the Tourney Teams with TiVo's "Reel" Hoop Madness
With TiVo, John Salley is getting a whole lot more than just the NCAA basketball tournament this March. Now, with the brand-new Amazon Unbox on TiVo service feature, downloading his favorite movies and sports classics directly to his TiVo box is a slam dunk. Inspired by the movies, Salley developed his picks for the Elite Eight and paired each team with a different movie that he believes embodies the spirit of that team.
In movies, just like in sports, everyone loves a Cinderella story. From heroes, wisdom, experience and youth, the movies capture the same stories of the human spirit overcoming the odds to achieve victory that make fans stand up and cheer. To help hoop fans gear up for the tourney, John Salley and TiVo invite fans to pick the national champion from a list of the 65 schools participating in the NCAA Men's Division I Basketball Tournament, and share online with him the movie that best represents the story of that team. So whether the team is considered a favorite, like The Departed, or a Cinderella story, like DreamGirls or Rocky, there are sure to be plenty of choices.
NBA legend John "Spider" Salley , who has appeared in a number of movies, including Bad Boys I & II, kicks off TiVo Gets You "Reel" Hoop Madness by announcing his predictions for the Elite Eight and the movies that inspired his selections. His selections for the top 8 teams and the movies that best capture their spirit are:
1) Memphis Glory Road
2) Florida Remember the Titans
3) UCLA One on One with Robby Benson
4) Ohio State Hoosiers
5) Kansas Friday Night Lights
6) Georgetown Above the Rim
7) Southern Illinois Brian's Song
8) Wisconsin Rocky
"This year seems to be a wide open tournament, so I turned to my love of movies to get into the spirit. I looked at my favorite movies and what they show us about the human spirit to help inform my selections. Fortunately, I have 3 TiVo boxes at home, and never miss a game or a movie. With the new Amazon Unbox on TiVo service feature, it's like having a video store connected to my TiVo box. I have access to a huge library of TV shows and movies to choose from and it's all delivered right to my TV. TiVo gets me all my sports and access to my favorite movies, all without leaving home."
Fans will receive $15 in free movie and TV show downloads if they register their TiVo box with Amazon Unbox by April 30. For hoop fans who want to be sure they never miss a minute of the tournament action, the TiVo service is a must-have. Starting with complete control over live TV —including instant replay, pause, rewind and slow-motion — TiVo offers a full arsenal of tools to ensure basketball fans never miss the big plays of the tournament. TiVo's dual tuner capability allows fans to record two games at once, while watching a third pre-recorded program. The TiVo service also offers an overtime scheduling feature which allows you to extend the recording times for games, to make sure you catch the overtime period too. TiVo subscribers can discover and record great basketball movies and shows and get a guide to the NCAA Tournament Championships with the March Madness Guru Guide recommendation.
To share your picks with John Salley visit www.tivo.com/johnsalley. TiVo is available for as low as $99.99 after mail-in rebate and service commitment at leading consumer electronics stores including Best Buy, Circuit City, Radio Shack and Amazon.com.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and other distributors, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches and TiVo KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.®" The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.
TiVo, the TiVo logos, WishList, Season Pass, TiVoToGo, and the slogan 'TiVo, TV your way.' are trademarks or registered trademarks of TiVo Inc.'s subsidiaries worldwide. All other trademarks are the property of their respective owners. A^(c) 2007 All rights reserved.
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