Video download partners

Dear Partner,

We're pleased to announce a new program to help make your customers and subscribers aware that your content is available through a TiVo DVR! As video becomes more a part of our daily lives, increasing the number of channels through which the video is available is a logical and business-increasing goal. Simply put, advertising the fact that your video content is available on their TiVo DVR will raise customer's perception of the value of your services. And, besides, it's cool!

We understand the value of your content, that's why we actively promote your content on our website, and through the TiVo DVR's award-winning user interface.

As part of our partnership agreement, we've created a special logo for limited use by key partners. The logo can be used to indicate that your content can be found on TiVo DVRs and to drive consumption of your video content.

Participation in the new logo program is simple. Just add one of the attached logos to your website as a persistent element, and link the logo here:

http://www.tivo.com/whatistivo/tivois/videodownloads/index.html

And that's not all. In addition to permission to use this exclusive logo, you can use the logo in print advertising and anywhere else you’d like to communicate that your videos are available on a TiVo DVR. See the attached ZIP file for terms and conditions.

As always, the TiVo marketing team is available to answer questions and review logo use on request. If the logo files do not meet your needs, contact us at yfulchiron@tivo.com.

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This zip file contains the following assets:

1. Guidelines
   1. New "Watch it on my TiVo DVR" logo
   2. Text version
   3. Dark background
   4. Light background
   5. Multi-color version
   6. Black & white version
2. Partner Placement Examples
   1. Fast Lane
   2. On Networks
3. Logo Assets

Sincerely,
TiVo Partner Marketing