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Questions about Privacy Policy changes

45-16-29Search Reference Number
 

Why is TiVo updating its privacy policy?

 

TiVo updates its privacy policy from time to time to adapt its policy to account for new service enhancements. In this instance, TiVo is updating its privacy policy to accommodate new services such as KidZone and Guru Guides.

 

Why do services like KidZone and Guru Guides require collection of Personally Identifiable Viewing Information?

 

KidZone is a feature that helps you identify and record the best programming for children, based on recommendations from children’s organizations such as Common Sense Media and Parents Television Council.

 

Guru Guides is a feature that allows you to receive and record recommended viewing programs from another brand, celebrity, entity, or individual that you trust.

 

Some collection of your Personally Identifiable Viewing Information is necessary for you to use these services, so that TiVo can synchronize your viewer choices with the settings on your DVR. In addition, for these services to work effectively, TiVo needs to coordinate your expressed preferences with any decision to offer you further material and recommendations on a customized basis. TiVo will not use or disclose your Personally Identifiable Viewing Information to Third Parties without your consent.

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