It's actionable. It's quantifiable. It's Request For Information (RFI) technology, brought to you by TiVo. Consumers can now instantly react to your ads by requesting more information, entering a promotion, and more. This seamless lead-generation environment allows consumers to respond immediately with a click of the remote and advertisers can track conversion rates directly from TV ads. TiVo provides fulfillment support (if needed) and delivers research data for determining the ROI across your ad campaigns. An RFI offering may be part of a Showcase or an Interactive Tag in your TV spots.
What is Included:
One RFI execution (part of a Showcase or Interactive Tag)
One set of tag graphics (Interactive Tag option)
Daily or weekly file of leads generated during the campaign