What is a cookie?
A cookie is a small file consisting of letters and numbers that is placed on your computer or other device. Cookies enable our systems to recognize your device. Such recognition is necessary to provide many features of our services, such as allowing you to sign in or to purchase items from tivo.com.
A number of features of our services will not work or will not work effectively without cookies. As a result, changing your browser settings to reject cookies may have a negative impact on your ability to use our services.
As discussed below, we may work with third-party advertising companies that collect and use information to deliver more relevant advertising across the Internet and when you are using our products and services. To learn more about this practice and your choices with regard to companies participating in industry self-regulation, visit http://www.aboutads.info.
Who places cookies when I use TiVo’s online services?
What types of cookies are used on TiVo’s online services?
We use both “session” and “persistent” cookies. A session cookie is used to identify a particular visit to our site. These cookies expire after a short time, or when you close your web browser after using our services. We use these cookies to identify you during a single browsing session, such as when you log into tivo.com. A persistent cookie will remain on your devices for a set period of time specified in the cookie. We use these cookies where we need to identify you over a longer period of time. For example, we would use a persistent cookie if you asked that we keep you signed in.
Why are cookies used on TiVo’s online services?
Use of Google Analytics
TiVo’s website uses Google Universal Analytics, which is a service provided by Google that collects information about your visit to this site, including how often you visit, what pages within our domain you visit, and what other sites you have used prior to navigating to TiVo’s site. This allows us to better optimize your experience on TiVo’s website. As a part of this service, if you sign into TiVo’s website, the service will assign a unique User ID to collect information about interactions with TiVo’s website in different browsing sessions across devices (such as smartphones or tablets). Once this User ID is assigned, it will be used to collect information about your interactions with TiVo website(s) across devices over time regardless of whether you are signed in to your TiVo account. We do not transmit to Google through the Universal Analytics service any information that personally identifies you as an individual. To learn about the tools that Google may offer to opt out of its data collection through the Universal Analytics service, please visit here.
We also implement and use Google Analytics for Display Advertising (for remarketing). To learn about the tools that Google may offer to customize or opt out of its advertising services, please visit Google’s Ads Settings.
How do I contact TiVo to learn more?