Effective as of July 20, 2016.
What is a cookie?
There are different types of cookies
A cookie is a small file consisting of letters and numbers that is placed on your computer or other device when you visit a website.
Cookies once downloaded are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. Such recognition is necessary to provide many features of our services, such as allowing you to sign in or to purchase items from tivo.com. You can find more information about cookies at: www.allaboutcookies.org
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.
On this website, we use both “session” and “persistent” cookies. A session cookie is used to identify a particular visit to our site. These cookies expire after a short time, or when you close your web browser after using our services. We use these cookies to identify you during a single browsing session, such as when you log into tivo.com. A persistent cookie will remain on your devices for a set period of time specified in the cookie. We use these cookies where we need to identify you over a longer period of time. For example, we would use a persistent cookie if you asked that we keep you signed in.
Similar to cookies are clear GIFs, sometimes called web bugs or web beacons. “Clear GIFs” are very small image files that we sometimes place on web pages and within web-based email newsletters or other communication we send. Clear GIFs let us accurately count the number of users who have visited specific pages and the number of times those pages are accessed.
Clear GIFs also let us know how many people opened an email.
Another cookie is a Flash cookie that is embedded in the Adobe Flash Player, which is a web tool that allows rapid development of dynamic content. Adobe Flash cookies may be used in certain situations where Flash is used to provide some content such as video clips or animation and to remember settings, preferences and usage. They are similar to ‘text or gif’ cookies (as described above) but are managed through a different interface than the one provided by your web browser.
A number of features of our services will not work or will not work effectively without cookies. As a result, changing your browser settings to reject cookies may have a negative impact on your ability to use our services.
As discussed below, we may work with third-party advertising companies that collect and use information to deliver more relevant advertising across the Internet and when you are using our products and services. To learn more about this practice and your choices with regard to companies participating in industry self-regulation, visit http://www.aboutads.info.
Due to the complexities of the internet and the numerous dealings you may have with a particular advertiser through your accessing or using various websites or web services we make our advertising partners responsible for ensuring they comply with local laws, including obtaining your consent to cookies. Accordingly your consent to our advertising partners’ cookies is a matter between you and the advertiser (or advertiser network) concerned and they should inform you when and how they will obtain your consent.
Who places cookies when I use TiVo’s online services?
Why are cookies used on TiVo’s online services?
Use of Google Analytics
TiVo’s website uses Google Universal Analytics, which is a service provided by Google that collects information about your visit to this site, including how often you visit, what pages within our domain you visit, and what other sites you have used prior to navigating to TiVo’s site. This allows us to better optimize your experience on TiVo’s website. As a part of this service, if you sign into TiVo’s website, the service will assign a unique User ID to collect information about interactions with TiVo’s website in different browsing sessions across devices (such as smartphones or tablets). Once this User ID is assigned, it will be used to collect information about your interactions with TiVo website(s) across devices over time regardless of whether you are signed in to your TiVo account. We do not transmit to Google through the Universal Analytics service any information that personally identifies you as an individual. To learn about the tools that Google may offer to opt out of its data collection through the Universal Analytics service, please visit here.
We also implement and use Google Analytics for Display Advertising (for remarketing). To learn about the tools that Google may offer to customize or opt out of its advertising services, please visit Google’s Ads Settings.
How do I contact TiVo to learn more?