Cookies Policy

Effective as of May 12, 2016. This cookies policy describes how TiVo Inc. uses cookies in connection with our online services.

Does TiVo use cookies?

Yes. Please read this cookies policy carefully to understand how and why we use cookies. If you use our services with your browser set to accept cookies, you consent to our use of cookies as described in this policy.

What is a cookie?

A cookie is a small file consisting of letters and numbers that is placed on your computer or other device. Cookies enable our systems to recognize your device. Such recognition is necessary to provide many features of our services, such as allowing you to sign in or to purchase items from

Do I have to agree to TiVo's use of cookies?

If you do not agree to our use of cookies, you should use the settings on your web browser to reject cookies and delete our cookies using your browser’s settings. These settings are usually found in the “options” or “preferences” menu of your web browser. You can find out more about deleting and blocking cookies here and using your web browser’s “Help” option.

A number of features of our services will not work or will not work effectively without cookies. As a result, changing your browser settings to reject cookies may have a negative impact on your ability to use our services.

As discussed below, we may work with third-party advertising companies that collect and use information to deliver more relevant advertising across the Internet and when you are using our products and services. To learn more about this practice and your choices with regard to companies participating in industry self-regulation, visit

Who places cookies when I use TiVo’s online services?

Many of the cookies placed when you use our services are “first party cookies” (meaning cookies set with a TiVo domain, such as Certain TiVo partners also place “third party cookies” when you use our services. These specialist cookies are not set by TiVo, but are rather set by other companies with our permission. The use of cookies by third-party cookie providers is subject to their own privacy policies.

What types of cookies are used on TiVo’s online services?

We use both “session” and “persistent” cookies. A session cookie is used to identify a particular visit to our site. These cookies expire after a short time, or when you close your web browser after using our services. We use these cookies to identify you during a single browsing session, such as when you log into A persistent cookie will remain on your devices for a set period of time specified in the cookie. We use these cookies where we need to identify you over a longer period of time. For example, we would use a persistent cookie if you asked that we keep you signed in.

Why are cookies used on TiVo’s online services?

We use cookies for the following purposes:

  • Authentication – we use cookies to recognize if you are logged into your account. This allows you to access your account, and allows us to show you the right content.
  • Security – we use cookies to enable or support security features we have deployed. This allows us to detect and prevent abuse of our services.
  • Shopping – we use cookies to know which items you have placed in your shopping cart. This allows us to complete sales or contact you if you leave the site without making a purchase.
  • Personalization – we use cookies to remember which language you prefer and to help you fill out forms. This allows us to provide you with a better experience.
  • Analytics – we use cookies to learn how you, and other users, use our services and how well they perform. This allows us to identify errors, learn how our services perform, and improve and develop our services over time.
  • Marketing and Advertising – we use cookies to track the effectiveness of our marketing and advertising campaigns and to show you TiVo ads on other websites after you have visited our website.
  • Surveys – we use cookies to ask you to participate in surveys, and to know if you have declined.

Use of Google Analytics

TiVo’s website uses Google Universal Analytics, which is a service provided by Google that  collects information about your visit to this site, including how often you visit, what pages within our domain you visit, and what other sites you have used prior to navigating to TiVo’s site. This allows us to better optimize your experience on TiVo’s website. As a part of this service, if you sign into TiVo’s website, the service will assign a unique User ID to collect information about interactions with TiVo’s website in different browsing sessions across devices (such as smartphones or tablets).  Once this User ID is assigned, it will be used to collect information about your interactions with TiVo website(s) across devices over time regardless of whether you are signed in to your TiVo account.  We do not transmit to Google through the Universal Analytics service any information that personally identifies you as an individual.  To learn about the tools that Google may offer to opt out of its data collection through the Universal Analytics service, please visit here.

We also implement and use Google Analytics for Display Advertising (for remarketing). To learn about the tools that Google may offer to customize or opt out of its advertising services, please visit Google’s Ads Settings.

How do I contact TiVo to learn more?

If you have any questions about our use of cookies feel free to contact us at