TV viewers are consuming broadcast and broadband entertainment and advertising in new ways. DVR households are growing and harder to reach as they spend more time watching time-shifted programming while interacting with content in different ways.
The TiVo® service not only reaches time-shifted TV audiences - it gets to know them. As a result, TiVo delivers unique and measurable interactive advertising, customized for DVR viewers, across all TV channels at all times.
Through TiVo's unique advertising and second-by-second research capabilities, advertisers can now understand the growing DVR audience that is so passionate about choice, flexibility, and most of all... TV.So Make Some Magic ... with TiVo. >>